09 Mar

International Harvester made a huge variety of trucks, tractors, construction vehicles as well as all kinds of implements to be used with them. Perhaps no company has made better economic use of promotional scale models and toys of its 1:1 products. For a period of time ERTL made most of the models done for IH. This giant catalog, so to speak, shows how many promos were available at IH dealers around 1976. It was a nice profit venture and developed loyalties from kids to grandfathers for IH. The catalog shown here was to be used in the parts department for helping kids to grandfathers find what they needed for successful farming/construction. 

* The email will not be published on the website.